How much is poor process costing you?
Most brokerages don’t lose deals to competitors — they lose them to silence. Leads that never get a follow-up, settled clients who are never asked for a referral or a review. Put your numbers in and see what the leak is worth.
Your business today
Of every 100 leads, how many settle?
≈ 0.65% of the average loan
The assumption
Lead follow-up
Leads contacted fast — and chased persistently — settle at multiples of the rate of leads left to go cold.
The assumption
Referrals
A settled client is the warmest lead source you have — but only if someone actually asks.
The assumptions
Reviews
Reviews are compounding marketing: every one keeps selling you to the next borrower who searches.
The assumption
Assumptions are deliberately conservative — adjust any of them. Left out on purpose: referred clients who go on to refer, reviews compounding your search ranking, and repeat business. The real number is bigger than this one.
Left on the table every year
$175,358
43.8 settled deals a year — about 3.7 a month — lost to process, not competition.
Plus roughly $40,332 a year in trail that never starts — and keeps not starting, every year the book doesn’t grow.
Marketli automates all three: instant lead follow-up sequences, referral asks and review requests that fire on settlement — without anyone remembering to do them.