The Marketing Hub

The Marketing Hub plans one campaign at a time. You agree a topic and a short brief, and it writes a blog article, an email and a post for each of your connected social accounts, all saying the same thing. Find it first under Marketing in the menu. It is part of the Ultimate marketing package.

1. Pick a topic

Type your own idea, or press Suggest ideas. Ideas are written for your industry, your part of Australia and the time of year, and never repeat an article you have already published on your blog.

Finance and property businesses also get What's in the news. It searches the same trusted sources as research for news from the last few weeks that your customers would care about, and suggests a campaign for each item. Each idea shows the news it came from and a link to the source. Older stories are left out, so some weeks there are only a few ideas, or none. Picking one sets the topic; research then checks the facts as usual.

To adjust a topic, say how in Change it, for example "make it about investors". Each campaign can be changed this way up to six times; after that, edit the topic yourself.

2. Research

Research this topic searches trusted Australian sources for current facts: government sites (including the ABS and the ATO) and the ABC for every business, plus the RBA, APRA and ASIC for finance businesses, and the main property data houses and Domain's news pages for property businesses. Comparison sites are never used.

Each fact shows what its source actually says, where it came from and how old it is. Remove anything you do not want used; the drafts only use the facts left here. If your sources say something different from your topic (for example, the topic says rates were cut and the RBA raised them), the hub warns you. It never changes your topic for you.

Research also runs once by itself the first time you write the brief for a topic. It is not run again when you write the brief again. If you change the topic, research the new one before writing again.

3. Agree the brief

The brief is the angle every piece is written from: the key message, who it is for, the call to action and its link, and anything to avoid. Press Write the brief for a first draft, or fill it in yourself. Edit anything, then save.

4. Write the drafts

Each channel has its own card. You can write a draft for a channel once it is set up:

• Blog: your website's blog is turned on.
• Email: your sending domain and a reply-to address are verified, and your business street address is filled in (it goes in the footer of every campaign email).
• Social: at least one social account is connected in Socials.

A card that is not ready says what is missing and links to where you fix it.

Drafts are written in your voice. When research found facts, blog articles end with a list of their sources and emails carry a Sources line. For finance and property businesses, an interest rate or other percentage is only stated when you gave it in the topic or brief, or an official statistics source (the RBA, the ABS or APRA) did. A blog article or email only quotes someone word for word from a government source, and social posts never quote anyone; everything else is restated with credit.

Add a few words about how your business sounds under Company, Brand, in How you sound.

Edit any draft in the hub, then hand it to its channel:

• Put in Blog saves the article as a draft in Blog. An owner or admin approves and publishes it there.
• Put in Email campaigns saves the email as your own draft in Email campaigns, ready to send, where you choose who gets it and send it.
• Open in Socials opens the post composer with the caption written and that account chosen. Nothing posts until you press Post or Schedule.

Nothing in the hub is published or sent by itself. Once a draft is handed off, it is edited where it went, and the hub shows where it is, for example "In Blog as a draft" or "Sent from Email campaigns". Everyone in your business can see that; only the person who handed off an email can open it, because email drafts are private to their author. If what was handed off is deleted, or its author has left, press Edit here again to pick it up in the hub.

You can also copy any draft's text instead.

Finance and property wording

For finance and property businesses, drafts never state an interest rate, fee or percentage you did not put in the brief, never promise approval, and never recommend a particular loan or lender. Finance drafts also end with a general information line. If you edit a draft and add something like this, the hub warns you when you save, and leaves the decision to you.

Your AI allowance

Suggesting ideas, changing a topic, writing the brief and writing drafts all use your business's monthly AI allowance, shared with Write with AI in Email campaigns. The hub shows how much is used. When it runs out, the AI buttons pause until the 1st of next month; you can still write and edit by hand.