Your website stats

The Website page opens with a strip of three tiles: Site visits, SEO health, and Google ranks & AI visibility. Together they answer the question every website owner asks: is anyone seeing this, and is it in good shape?

Everyone on your team can see these numbers. They are read-only, so looking at them never changes anything about your site.

Site visits

How many people visited your site, and how many pages they viewed, over the last 7 or 30 days. Use the small toggle on the tile to switch between the two ranges.

The counts come from your site's hosting platform (Vercel Web Analytics). That matters for two reasons:

• Nothing slows your site down. There is no heavy tracking script, no cookies, and no cookie banner needed. Visitors are counted privately and anonymously.
• The numbers are real visits, not bots hammering your pages.

A few things you might see on this tile:

• "Visit tracking is being set up": counting has not been switched on for your site yet. It usually follows within a day of your site going live; there is nothing you need to do.
• A time label like "as of 9:15 am": the live numbers could not be refreshed just now, so you are seeing the most recent good reading. It updates again by itself.
• Zero visitors: that is a real zero for the selected range, not an error. New sites genuinely start there; give it time and share your address.

Counts refresh every 15 minutes or so, and very recent visits can take a little while to appear. Treat the numbers as an accurate picture of the trend rather than a to-the-second tally.

SEO health

Your site's audit score out of 100, from an automated crawl of your live site that checks the things search engines care about: titles and descriptions, broken links, page speed signals, mobile friendliness and more. The tile also shows how many errors and warnings the latest audit found, and once there is more than one audit, an arrow showing whether your score moved up or down.

This is YOUR site's real audit, the same crawl professional SEO tools run, included with your website at no extra cost.

What the states mean:

• "Connect your domain to start tracking": SEO tracking follows your own domain. Connect one with the Domain button at the top of the page and tracking starts from there.
• "Your site is being set up for SEO tracking": your domain is connected and the first audit is on its way. First scores usually land within a day or two.
• A score: the latest completed audit. Scores in the 80s and 90s are strong; a lower score is not an emergency, it is a to-do list.

Google ranks & AI visibility

The third tile covers the part that is not included for free: tracking where your business ranks on Google for the searches your clients actually make, and whether AI assistants like ChatGPT mention your business when people ask them for a recommendation, plus the monthly optimisation work that moves both.

That is the SEO & GEO plan, a paid add-on. If you have it, this tile links straight to your report. If you do not, it links to a page that explains what is included. Your visit counts and SEO health score stay free either way.